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CALIFORNIA FOR HEALTHY KIDS

Securing Healthy Families Funding: Moving People & The Press

BP3’s work with the 100% Campaign (the State’s three leading children’s advocacy organizations) and PICO California is part of an ongoing partnership surrounding children’s health issues.  Our media outreach and other activities helped to keep the issues at the forefront of the conversation.  This event is just one example of these combined efforts and features a youth-led march and press conference held on the steps of the State Capitol.

Objective:

Raise awareness of the importance of saving the Healthy Families program from drastic funding cuts and/or possible elimination from the State budget.

Method:

BP3 addressed the objective by personalizing the plight of the Healthy Families program by showcasing the youth who would be affected, and working to urge support to save this program through the State’s Rainy Day fund.
  
More than 200 youth marched to the Capitol with homemade banners that urged the state to save the Healthy Families Youth-led march and press conference on the steps of the State Capitol. program.  Targeting the “Rainy Day” fund as a means to save the program, many of these youth also carried umbrellas — the message to the Governor being that “It’s raining right now,” so consider using the “Rainy Day” fund to save the program.

We chose youth on the Healthy Families program from across the state to speak at the press conference. They shared their personal stories about how Healthy Families had benefited them and how losing health coverage would affect their health, their school attendance and their overall lives.

Following the press conference the youth hand-delivered their banners and umbrellas to the Governor’s office.

Results:

The youth-led march and rally received coverage in top media markets across the state in both general and Spanish markets.  Below is a list of the media outlets who attended:

  • KCRA (NBC affiliate – Sacramento)
  • Fox40 (Sacramento)
  • Capitol Weekly Newspaper (Sacramento)
  • KTVU-TV (Fox affiliate – Bay Area)
  • ABC affiliates (Fresno, Los Angeles, San Francisco)
  • KPCC (Southern California Public Radio)
  • Capitol Television News Service (statewide)
  • La Opinion Newspaper (statewide)