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HEALTH NET

State Outreach & Awareness Campaign: Healthy Families & Medi-Cal
 

Objectives:

Increase visibility and enrollment in the Central Valley for Health Net’s State Programs: Healthy Families and Medi-Cal.

Method:

BP3 determined that the best way to achieve the aforementioned objective was to reach directly into the community.  To do this, we created a team of health care partners including individual providers, medical groups and clinics, as well as school districts, community organizations and faith-based groups to join us in promoting health care and access issues to low-income populations.

Using recent legislation passed requiring all children to have a dental checkup by May 31 of their first year in public school, BP3 worked with school districts and community organizations in the Healthnet img_0763.jpgtargeted dental coverage areas to promote Health Net Dental in addition to their other state health programs.  Through these partnerships we were able to offer a series of free dental screening days for children in key markets across the Central Valley from ages 0-8.

BP3 also helped  coordinate and promote Health Net & Legends Fitness Challenge basketball and fitness camps, aimed at addressing the obesity epidemic among Sacramento’s low-income and underserved youth in grades 3rd thru 8th.  Four core partners – Health Net of California, Sacramento Kings, The Legends: Kids First and There Are No Limits – joined together to create a series of four, 3-day fitness and basketball camps to promote the benefits of exercise and eating healthy.

Results:

Through BP3’s efforts, Health Net built and strengthened brand awareness and community partnerships in identified key sales markets.  Our dental screenings and other events provided Health Net’s sales force with a supply of ongoing leads for people eligible for state-sponsored programs like Healthy Families and Medi-Cal.  BP3 also worked to develop relationships between Health Net and key, targeted school districts where the client was eager to discuss health coverage.​